Market Trends & Writing
Case(s) in point: In the 1990’s, after the advent of the female sleuth thanks to Sue Grafton, Janet Evanovich, Patricia Cornwall and others, I wrote my first manuscript which centred around a female sleuth. Helen Fielding’s successful Bridget Jones’ Diary not only spawned a movie but a whole new genre: chick lit. That was my second manuscript, after I’d spent years reading just about everything in the genre. Then Stephenie Meyer had a mega hit with the Twilight series and I had to read them to see what the fuss was about. An unexpected bonus was that it introduced me to YA (young adult) and despite my age, I found that I really enjoyed it. Meg Cabot, anyone?In saying all of that, I think that it’s important to be aware of what’s trending and what isn’t and remember that the nature of the beast is cyclical. Chick lit is all but dead they say and people now suffer from vampire fatigue. But there will always be buyers of those books and it may trend again. If you were to get an offer on your book today, the reality is is that it wouldn’t be published for another 1-2 years, so whatever is trending right now may not be trending then.
I think it’s important to keep your finger on the pulse of the market, make a mental note of it but at the end of the day, write what you love.











